“Thomas has always had this
uncanny ability to find the story of a brand or the heart of a campaign. At my agency he didn’t just lead production;
he shaped stories that made people care about us “”
Mars – Milky Way Crispy Rolls x Peter Crouch [TikTok, Meta]
I led this Milky Way Crispy Rolls relaunch end-to-end as creative lead, writer, director and lead editor. I pitched the nostalgia concept, wrote the treatment, directed Peter Crouch on set and oversaw the full production and post. The campaign ran as a social-first push across TikTok, Instagram and Facebook, supported by sketch-style creator content and a suite of ad-safe cutdowns (multiple hooks, lengths and formats) built specifically for paid social testing.
Betfair Casino - Brett Flair [Meta]
Head of Production on the Brett Flair campaign for Betfair Casino, leading the social/content side of a fully integrated brand push built around their larger-than-life market-stall frontman. Working with Pablo’s 90s boyband parody concept, I helped turn “Brett & The New Slots” into a suite of social-ready cuts and assets promoting Betfair as the “home of new games” while still landing responsible play messages. The work ran across social and digital, with character-led content driving both standout and compliance in one of the noisiest categories in advertising.
The Daily Goat - a 400+ day agency vlog
I led the production and editing of a 400+ day consecutive vlog series about life inside The Goat Agency. We never missed a day. Every episode was a live testbed for new content ideas, helping shape our culture, attract talent and build the visibility that contributed to Goat’s eventual acquisition by WPP.
Twix - Pete Twix [Meta TikTok]
I was writer, director and post-production lead on Mars’ “Pete Twix” campaign, a tongue-in-cheek social launch fronted by Pete Wicks. Built for TikTok and Meta platforms, the idea played on his reality-TV persona to give Twix a more personality-driven voice. I wrote the scripts, directed Pete on set and then led the edit, delivering a suite of vertical cutdowns and hook variations for both paid and organic placements.